100 Years of the Wristwatch – from 1950 until Today

A clandestine revolution. While in the 1950s, designers focus their attention on the watch dial, the 1960s conclude with barely any changes to the watch exterior. The wristwatch continues to undergo further development, chiefly in technology. Along with the first man on the moon came the first watch to be worn on the moon, an Omega Speedmaster.

Anything goes. The 1970s, on the other hand, usher in many new watch models that are strongly influenced by the spirit of the times. Plastic becomes an important material. Quartz watches take over the market. Wristwatches with electronic digital displays make their debut at this time.

Colourful Plastic. As from the1980s, the wristwatch becomes a fashion accessory that would be worn to match the occasion and the style of clothing. Cheap plastic watches are now a major contributor to this trend; this is the decade when the Swatch is launched, unleashing a real pandemic of “Swatchmania”.

Fine watches make fine people. In the 1990s, the wristwatch becomes a status symbol. The individual note of each and every watch brand is emphasized. The watch emphasizes the image of its wearer; this is especially true of the pricey, usually mechanical luxury watches.