Object of the month October 2012  
(Not) a “Giant Leap”

“Apollo” alarm clock, by Peter, Niedereschach/Rottweil, 1973

At the outset of the 1970’s, the moon race had already been won. On 21st July, 1969, Neil Armstrong became the first human being to set foot on the earth’s satellite while 500 million enthusiastic television viewers looked on. Meanwhile, the Peter Clock Factory, located in the tranquil Black Forest, was no less enthralled by this display of space fever. The “Apollo” alarm clock was not only named after a space ship; even its sleek design was suggestive of one. According to the product brochure, this “absolutely new clock design” was going to launch the “countdown to a record turnover”. This particular “Apollo Mission”, however, was not to be conferred a great measure of success. Because of the economic crisis that had been affecting the German clock-making industry as from the 1970’s, Peter had to downsize the company and was ultimately sold to Kienzle in 1991. The Peter Clock Factory had not been able to make the “giant leap”.

Inv. 2008-041

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